Portfolio

2018 (initial launch) - 2025 (integration)

Core Values

Born from real conversations with colleagues and leadership teams, these values reflect the culture we wanted to build together. I helped shape the themes, create the names, and I wrote copy designed to spark pride, purpose, and action.

2025 (ongoing)

UK Women's March City Lead

I'm beyond excited that I'm Nottingham's UK Women's March City Lead! The march is on Saturday 9th August 2025. I'm organising and promoting the march, working with the council and police, and connecting with local businesses. Plus I'm creating Canva assets for other City Leads and the central team.
instagram.com/ukwomensmarch
instagram.com/ukwmnottingham 

  • Image from bbc.co.uk/news/articles/cq8kyv7yxlgo
    Image from bbc.co.uk/news/articles/cq8kyv7yxlgo

2025 (ongoing project)

Free Period Products Campaign (Internal comms)

I'm leading the messaging for Buzz Bingo’s internal trial of free period products in colleague toilets.

I'm writing all internal copy, from internal newsletter posts to signage, using a tone that feels clear, kind, and proudly human, stigma-breaking, and gender-inclusive. I also created an inclusive language guide and naming options for the initiative, ensuring we welcomed trans and non-binary colleagues into the conversation without over-explaining.

This work supports our wider inclusion goals and models how thoughtful, values-led messaging can shift culture - even in the loos!

Post-covid - 2025

UGC-Style Meta Ads

I created and led Buzz Bingo’s most engaging online video content to date (excluding celeb campaigns) - a lo-fi UGC-style ad series designed to rebuild customer engagement post-COVID on a shoestring budget. We still make these kinds of ads today.

I analysed performance data across Meta platforms and saw that real, relatable content filmed by everyday people was far outperforming slick, high-production ads. So I proposed a smarter, low-cost strategy - video ads styled to feel like they were filmed by customers or club staff, but carefully scripted and targeted like proper campaigns.

Once approved, I led the project end to end. The ads were designed to feel playful, inclusive, and real - flipping outdated perceptions of bingo and showing it’s for everyone.

I sourced and directed actors, wrote scripts, and worked with editors to deliver fast, fun, lo-fi content that’s optimised for mobile and social. These ads helped reshape the brand tone, drive engagement, and bring more personality into our digital storytelling.

2024

SkySmart Digital TV Ad

I led the scriptwriting and storyboarding for this SkySmart Digital TV ad, collaborating with the Head of Brand, our creative agency, and ClearCast to bring the concept to life.

Alongside creative development, I supported the targeting strategy - using SkySmart’s granular audience segmentation to ensure the campaign reached high-intent players, making it significantly more cost-effective than traditional TV.

I also helped project-manage the campaign through to delivery, ensuring creative, compliance, and commercial objectives stayed aligned. The ad promoted Big Money Live, a flagship game linking club and online players in real time.

2023 - 2025

Radio Ads

I wrote and co-directed national and local radio ads for Buzz Bingo, shaping playful, persuasive scripts that cut through clutter and landed key messages in under 30 seconds.

Working with studio producers and voiceover artists in a London studio, I co-manage everything from casting to final edits - balancing brand tone, compliance, and clarity. I also ensure our radio ads align with the creative of broader campaign strategy, ensuring consistency across channels like digital, TV, and in-club.

These ads supported flagship products like Big Money Live and drove measurable increases in brand awareness and game participation.

2024

Local Billboard Creative

I created the concept, wrote the copy, and used Canva to mock up the design for this billboard outside Buzz Bingo Northampton. I briefed designers using my mockup and worked with the club manager, Compliance, and printers to get it installed.

The stretched and wavey “Woooooooow!” makes full use of the space so a simple feature list becomes fun and attention-grabbing.

“Food fit for a Saint!” nods to the local rugby team, based on customer insight showing overlap with Northampton Saints fans.

This piece helped shape a wider evolution of our brand style - we now use playful fonts more strategically, guided by my principle: “Does this make me feel playful?” If not, we tweak until it does.

Ongoing

Canva Assets

I use Canva almost every day! It's my favourite tool for speed, clarity, and creativity when full-scale design support isn’t available. I use it to create campaign mockups, social ads, internal comms visuals, video storyboards, and quick-turnaround marketing content.

Whether I’m mocking up a billboard concept to brief designers, creating social-first ad frames, or building a one-off document that still needs to feel on-brand, Canva lets me bring ideas to life.

These assets help promote charity games, club deals, national campaigns, new customer offers and more. I write all the copy, choose all the imagery, and style the layouts myself, ensuring each one feels playful, clear, and on-brand.

This kind of low-cost, high-impact content is a key part of how I support agile campaigns and test creative ideas on the fly.

Ongoing

My Writing

A small selection of my poetry and fiction

  • Family Recipes

    My grandmother taught my mum 

    to knead resilience into her dough.

    Bread that could outlast winter, war.

    A marriage that left her hungry.


    Some loaves rose soft, sweet. 

    Others came out cracked, blackened. 

    Mum learned them all—

    sifted herself into the mix, 

    folded her tongue like baking paper.


    She showed me how to pierce pastry

    so steam could escape.

    This is how we keep going. 

    This is how we last.


    But I'd like to let some recipes go.

    Let them lift from my hands,

    drift through my kitchen window.

    A puff of flour lost to the breeze.


    If I have daughters, 

    I'll teach them to stir something bold into their cakes.

    Something bright, and deep—orange zest, wild honey,

    moss-green cardamom, sun-warmed cinnamon.


    I’ll show them how to nourish their intuition,

    how to read the whispers beneath their ribs.

    How to whip fire into chili-spiced chocolate,

    how to soothe rage with movement and rose.


    I’ll pass down recipes for laughter, for lightness.

    For the bloom of their own voices.

    And in the meantime, 

    I’ll practice these recipes for myself.

  • Trumping in Public

    There’s a thing we tell kids

    when they want to let rip,

    when they're squirmy and giggly,

    "Don't trump in public!"

     

    “A trump’s best in secret,”

    we whisper, then grin,

    “for the stink it unleashes

    does good noses in!”

     

    But oh, here they come,

    in red hats of hate,

    their vile party slogans

    in violent parade.

     

    They’re Trumping in public –

    they turn every head,

    make sane people shudder

    in dystopian dread.

     

    They blabber, they bluster,

    They yell, "Build a wall!"

    and cook up new rules

    to make women small.

     

    They’re brash and relentless,

    they’ve bans to impose,

    dictating to women

    what’s right for their souls.

     

    They Trump on the telly,

    they Trump in the street,

    a bold, rancid chorus

    I hoped we'd defeat.

     

    Please be mindful sirs,

    of the air that we share –

    keep your Trumping in private,

    stop fouling our air!

  • Life Lesson: Don't Buy a House With Embossed Wallpaper (part 1)

    The estate agent assured us it had "good bones".


    James fell for the garden immediately, grinning wide and going on about raised beds and pizza ovens we both knew he'd never build.


    I trailed behind, noting mouldy corners and a draught slicing under the front door. It was a classic Victorian terrace, original features choked by magnolia paint and embossed wallpaper. The bathroom was carpeted – naturally – and reminded me of my nan's, instantly conjuring stale smoke and B&M air freshener, ashtrays heaped with lipstick-stained fag ends.


    James shrugged. "Bit seventies, but an easy fix, babe."


    Dazed from endless viewings and price wars, I'd nodded. I'd have nodded to asbestos ceilings by that point, to be honest.


    We moved in and vowed to sort the walls first. Instead, we drank Blossom Hill, ate ready meals, and watched Netflix crime documentaries.


    James' parents announced a visit and suddenly, the wallpaper mattered again. I jammed a fingernail under a seam and pulled. It peeled easily, like sunburnt skin. Satisfying, until it wasn't.


    The plaster underneath was mangled, as if someone had repeatedly mauled it with a fork. Flakes scattered onto the carpet like dandruff.

    "James," I barked, interrupting his show. "The wall's fucked."

    He sighed, trudged over, poked half-heartedly. A chunk of plaster dropped away, exposing something pale and curved.

    "What's that?" he murmured, suddenly fascinated.

    I craned over his shoulder. "Not wiring, is it?"

    "No," he muttered, picking urgently.

    I fetched a steak knife and handed it over. James nodded and started scraping. A damp, grating sound that made my molars ache. Slowly, the yellow-white object emerged. There, embedded like a fossil, sat the unmistakable arc of bone.


    "Fuck," I breathed. "James, that's a bone."


    We stared, hearts hammering.


    "Can't be," James said, frantically tapping his phone. "Who puts bones in walls?"

  • Life Lesson: Don't Buy a House With Embossed Wallpaper (part 2)

    I didn't answer. We both knew exactly who put bones in walls.


    Ten minutes later, James slid to the floor, head in his hands.


    "Think it's real?" I whispered.


    "How the fuck would I know, Steph?" he snapped.

    I grabbed his phone, typed: How to tell if a bone is real. Then, stomach twisting: How to tell if bone is human. 


    I showed James. He read it, then dropped his gaze back to the carpet.


    Visions slammed through my head: police tape, nosy neighbours, excited journalists. Our house value plunging. We'd be the "bone house couple," doomed to disclose it if we ever decided to sell. "Character property with... quirks" on Rightmove.


    "Should we call someone?" James asked, absently picking at dry skin on his elbow.


    "I don't know," I said, already exhausted. "What if it's just... animals?"


    James stared. I held his gaze.


    "Like, really large rats?" I ventured.


    "Yeah," he said, nodding slowly. "Massive rats. Victorian rats."


    "Plague rats," I echoed, forcing a grim smile.


    We never mentioned the bone again. We just patched the hole and covered it with embossed wallpaper – the same hideous pattern we'd stripped. James' mum said the walls looked lovely.

  • Survivor or Fighter?

    This International Women’s Day, are you Survivor or Fighter

    Because those are the options, babe.

    We've got .pngs for both, in all colours and strokes.

    Red Monotype Corsiva's real hot right now,

    giving “My haters are my motivators 💋💰.”

    It’s giving #slay #strong #warriorwomen in font form.


    So which is it hun? There is a correct answer.

    But if you’re not sure, we got you, girl!

    Give us your email address and 

    do our "Find Your Power!" quiz

    and we'll deliver your results straight to your inbox!

    Or maybe you'd prefer #GirlBoss in silver gloss?

    Still a hit, though a bit 2023.

    How about "Nevertheless, She Persisted"?

    In minimalist chic, soft pastel script,

    we could slap it on a tote bag, a planner,

    a reusable cup along with "Stay Hydrated, Bitch!"

    Because feminism!

    But make it retail, make it wholesale.

    Make it aspirational, Pinterest-compatible,

    left-wing political to make grandpa uncomfortable.

    Does it fix the system? No.... but it fits.

  • Stains

    Some stains nourish,

    turn to wine in the dark,

    fermenting in glass jars 

    with the slow stir of time.

    Frothing, bubbling,

    until they become something

    sweet, rich, and good,

    feeding you,

    warming your bones like Ma's coal fire.


    But some stains are poison,

    turn to ooze in the gloom,

    seething in silence

    with the cruel gnaw of time.

    Souring, blackening, 

    until they become something

    bitter, cold, and sharp,

    numbing you,

    until no fire can ever warm you again.

  • Holding

    The blackness will remain, it's true -

    but don't run from it.

    Don't lock it away.

    What happened was real, and your pain

    needs you to cradle it.


    Sit with your stains, the Big Ones,

    under the shelter of an elder,

    Whisper your story to bark, root, and leaf.

    Let it breathe through those cracks

    you've fought so hard to seal.


    Your angry, abandoned, younger self

    still hides in the dark corners of your psyche.

    Coax her, gently, into sunlight.

    Rest with her on soft moss and

    listen to swallow's song.


    And say:

    "It's OK. This blackness isn't a curse.

    These marks are proof of life.

    You don't have to hide anymore because

    I'm here, now, with you."

  • Folk Song: Love & Long Covid

    My love has the sickness,

    So to the woods I go,

    And anyone who sees me,

    Will see a girl alone.


    But I am with sweet blackbird,

    Elder, moss and rose,

    And I hold hands with wind song,

    And go where'er she goes.


    We find some wild ginger,

    Dig roots of wood avens,

    It all goes in my basket,

    My true love's medicine.


    I lay them on our table,

    Clean them with a cloth,

    With mortar stone I crush them,

    And sink them in my pot.


    The water bubbles slowly,

    I stir the steaming brew,

    And whisper words of healing,

    As warmth pulls sickness through.


    But if the sickness takes him,

    And leaves me here to pine,

    Then lay me down in the soft meadow grass,

    Where hawthorn twists with vine.