Hi Rosa, I'm Amy

Creative, versatile, strategic comms professional with 7+ years’ experience in multi-channel marketing

I take bold, creative risks and I love finding unexpected ways to tell stories that shift perception or spark action.

I believe in the power of voice to drive change.

I combine strategic thinking with hands-on delivery, adapt quickly to changing needs, and am always open to feedback and growth. I find ways to align rather than compete – because impact is stronger together.

I turn big ideas and lived experience into compelling stories.

I’ve led creative shifts that changed how brands show up, helped non-writers feel confident in their voice, and partnered with inclusion groups to drive change.

Now, I want to work for a mission I believe in.

Skills I want to bring to Rosa

Strategic Communications
  • Multi-channel campaign planning, execution & review (print, digital, TV, radio, social)
  • Analytics tools & Mintel, ACORN, etc
  • Audience segmentation & insight-led messaging
  • Smart targeting & messaging tailored to audience behaviours & company goals
  • Planning & delivering creative low-cost, high-impact marketing strategies
  • Balancing brand goals with clarity, compliance & purpose
  • Internal values-led comms strategy
Brand Voice
  • Developing & protecting brand voice so brands can show up more authentically
  • Creating tone of voice guides & tools that empower teams to use voice confidently
  • Creating & running brand voice training to help non-writers elevate output across the company
  • Aligning copy & creative for best impact
Storytelling
  • Writing engaging copy across platforms (web, social, email, press, POS etc)
  • Writing to meet various audience needs
  • Translating complex, sensitive, or values-heavy content into compelling narratives
  • Seeking out stories & distilling them into customer-facing / internal comms
  • Communicating impact & results in accessible, motivating ways
Collaboration & Leadership
  • Managing & working with teams of freelancers, designers, agencies, actors, producers, compliance & stakeholders
  • Working with web developers to improve UX, hierarchy & tone
  • Advocating for inclusive, values-led work
Digital & Tools
  • Social media growth (organic & paid)
  • Creating engaging graphics & animations in Canva
  • A/B testing & analytics interpretation
  • Confident with email systems, Analytics, Monday.com, Meta Business Suite

Professional experience

Tap any box to see more

Copywriter (creative strategy, campaigns, brand voice) at Buzz Bingo, 2018 - present
  • Lead copywriter across all customer-facing and internal channels
  • Shaped creative strategy & how we evaluate all copy & design
  • Delivered several national TV & radio campaigns from scripting to final delivery
  • Built custom GPTs simulating different customers so teams “chat” with them to test ideas & messaging
  • Delivered bespoke local campaigns nationwide – OOH, social & more
  • Led comms for Stroke Association partnership launch
  • Wrote winning entries for industry awards
  • Designed & delivered brand voice training for non-writers to boost confidence & independence
  • Ran Meta ad campaigns to drive sign-ups & reactivations via hyper-local targeting & tailored creative
  • Wrote & directed UGC-style videos on social – our top-performing ads to date (excluding celeb campaigns)
  • Led on how the business creates comms that reflect real people – like free period products & individuality at work
  • Helped the business respond swiftly to industry changes affecting copy / creative
  • Led creative & rollout for OOH campaigns across London/Northampton
Freelance Copywriter for many different clients including expedia.com, theptdc.com & thedawnrehab.com, 2013 - 2018

Wrote & edited content across formats – from articles & web pages to ads & SEO – using consumer psychology to drive leads, awareness & sales

Business Assistant and Copywriter for The Wedding MC in Chiang Mai, Thailand, 2015
  • Wrote marketing content (web pages, articles, eBooks, emails, social) to promote the brand
  • Supported strategy, planning, and execution of purpose-led campaigns
  • Helped onboard new members and handled day-to-day business operations
English Teacher at various schools in Thailand & online, 2011-2015

Accordion Body

Writing, activism, community

I’m a feminist writer and nature-lover drawn to woodland walks, wild water, and quiet moments with my dog. I care deeply about equity, community, and creating space for authenticity. My poetry and fiction explore trauma, healing, and justice for women.

I’m an MsLexia member, attend three monthly poetry groups, and regularly join workshops to keep learning and connect with likeminded women. My writing has been published and won awards – one of my short stories is currently on display in a UK library.

I support events at my local Women’s Centre and join marches like Reclaim the Night to stand in solidarity and amplify voices. Whether writing, collaborating, or speaking out boldly, I hold feminist values at the heart of everything I do.

Education and training

  • Work Academy Training with The DWP, Jun 2012: Intensive training in Customer Service & Workplace Safety
  • Teaching Qualification with i-to-i TEFL, Sep 2011: 140 Hour TEFL and TESOL certificate
  • BSc Environmental Conservation Degree, Oct 2008 – Jun 2011
  • A Levels (Media Studies B, English Language B, Psychology C), Sep 2005 - Jul 2007
  • GCSEs (English Lang A*, Media A*, IT A*, English Lit B), Sep 2003 - Jul 2005
If you like what you see, I'd love to hear from you! Message me below :)